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Don’t Forget A Call To Action!
It never ceases to amaze me the number of ads that completely forget a call to action. The #1 rule of good advertising is tell potential customers what action you want them to take. ‘Click Here For More Information’, ‘Buy This Product Now’, ‘Sign Up Today’, etc… Don’t be shy about it either. Whether you’re [...]
Why CPM Doesn’t Work
CPM – cost per thousand (M is the roman numeral for 1000) is an advertising model whereby you get charged a set rate for every 1000 viewers of your banner ad on a particular website. This rate varies between $1 and $25, but most commonly lingers in the $5 to $10 range. This method of [...]











